| 27 October 2008
Direct Mail remains one of the most effective ways that you can spread the message about your business. 
Lets face it, not every person reads the same magazines, looks at the same T.V. channels, subscribes to the same newspapers. As hard as it is to believe, not every home has a T.V. or computer! The one common denominator to every household is a mailbox! Direct Mail touches people every day. Many people look forward to receiving their daily mail.
It’s targeted
Mass media (TV, print, radio, etc.) can be expensive and isn’t always even an option for small businesses on limited marketing budgets. Direct Mail however, can focus on a smaller more targeted group of individuals who are most likely to respond to your offer. Especially in today's economy with prices of everything soring and the value of the dollar on the decline. People are more likely to shop closer to where they live especially if given some sort of monetary incentive to do so. How to you put this offer in their hands? Direct Mail.
The Personal Approach
With Direct Mail, you can address your customers by name, speak to them individually, and tailor custom messages most likely to appeal to their interests and current needs. When customers feel that you understand their needs, they’re most likely to respond. In fact, 55 percent of consumers “look forward” to discovering the mail they receive especially if it is tailored to them individually.
Flexibilty
From letters to postcards, brochures, to full blown magazines, there are a large variety of inexpensive and easy to facilitate formats that you can use to create your direct mail campaign.From postcards,brochures,magnets, to magazines, the design possibilities are endless. You can add impact by including a call to action using a coupon or special offer that is strong enough to warrant a response. A "free pickle with any hamburger" probably wouldn't get most people off the couch but a "buy 1 get 1 free" will usually coerce people to give you a try. The better the bait the more fish you catch!
It’s Tangible.
Unlike other forms of media, Direct Mail allows you to physically place your message in your customers’ hands which has a much better possibility of longer shelf life and readership. After passing the billboard or the T.V. commercial has passed, or after the radio ad has delivered its message, what are you left with? Nothing but the memory, so what if you'd like to respond? You are then forced to look somewhere tangible possibly for their phone number, address, or other pertinent information. Along with an engaging message, unforgettable design, and a call to action, the impression is still there in physical form.
The Response Is Measurable.
Direct Mail is one of the few mediums that gives you the ability to track the success of your marketing dollar. If you include an offer or call to action, it’s as simple as counting the inquiries or coupons that you received. By tracking and analyzing your results, you’ll see what's working and what's not and can make adjustments to future mailings to dial in the results. The analogy to fishing is an easy one to draw. If you are fishing with a rusty hook and old bait, and are not catching the fish that you think you should, is fishing broken? "Ugh, fishing doesn't work! I've tried it before and haven't caught anything!" Sound like things you've heard from people who have experienced unsatisfactory results from attempted marketing strategies? Try a different bait. Try a different fishing hole!
You don’t have to be a Direct Mail expert or have a big budget to promote your business using Direct Mail. Allow lakenormanlink.com to create your own professional-looking Direct Mail piece. We are you one stop publishing shop capable of assisting you throughout the entire process and get your message in the mailbox.
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